Dr. Stephanie Dean, palms open and raised, holding the tools on one side and the know-how on the other

The tools and the know‑how.
Finally in one place.

The tools Website, email, booking, clients. One login.
The know-how Courses, office hours, tech support. One place to learn.

Your marketing tech, untangled.

See what’s inside $197 a month, set up for you
As seen at:
AllBusiness Knowledge24, ServiceNow’s annual conference NAB iQ, from the National Association of Broadcasters BEA, the Broadcast Education Association
Sound Familiar?

I’s 9PM on Sunday and you are still figuring out that order form and email sequence you were supposed to finish last week.

  • You finish your last client of the day with nothing left for marketing.
  • You bought the newest app (or 6), and you feel a little stupid every time you log in.
  • You have half-built things everywhere and no idea if any of it is working.
  • You paid someone to set it up, and you still can’t tell what it’s doing.
  • You’re not sure whether leads are coming in, or where they’d even show up.
  • You email your list from Gmail. Nobody told you it needs an unsubscribe link and a mailing address to be legal.

If you nodded at any of those, you’re who I built this for. Nobody showed you the steps in an order that makes sense. That part I can help with.

Start here · free · Oct 20 to 22

If this year has felt harder, you’re not imagining it.

Clients are postponing. A few have cancelled. Your calendar is still full, but your income isn’t keeping up, and there are only so many sessions in a week.

You’ve thought about a course. You know what you’d teach. Let’s work on it together, over three free mornings.

Day 1
Find your course.

We pull it from the questions your clients ask you over and over. You leave with your topic and who it’s for.

Day 2
Outline it and price it.

A simple outline you can record, and a price that works for clients who can’t afford one-on-one work right now.

Day 3
Sell it.

The first three emails that tell people your course exists and why it will help them, written to sound like you.

Save my free seatOne hour each morning · replays through Sunday
Free training
Why your emails land in spam.

A short, plain-language walkthrough you can follow with your own account open.

Start here

Are people hearing from you?

If your emails aren’t getting opened, it’s usually one of a few fixable things. This training walks you through each one, so you can check your own setup today.

MarTech Educator

Meet Dr. Stephanie Dean

  • PhDin computer-mediated communication
  • 20+ yearsof research and teaching
  • SpeakerServiceNow Knowledge24 and NAB

I’ve sat with a lot of people in front of a screen full of tabs, and the feeling is almost always the same: they’re good at their work, and the tech makes them feel like they aren’t.

My job is to make the tech easy. I spent years as a university professor in Sweden and the U.S., so I teach in plain language, one step at a time, and I don’t move on until it makes sense to you.

I built TouchstoneOS so you can see your whole business in one place and feel sure of what you’re doing.

Dr. Stephanie Dean outdoors in summer, smiling
The Touchstone Studio

This is what easy feels like.

Your marketing, set up in one login, with me beside you while you learn it. You get the software with your website hosted in it, a deep-dive class every month, office hours twice a month and a room full of people who understand. In three months you’ll send your own emails, follow up with every lead, schedule your social posts, and know whether leads are coming in.

$197 a month, with $50 off every month for military, veterans, military spouses and educators.

In their words

What clients say.

“She honored my vision, understood my why, and elevated it beyond what I imagined. She even taught me how to manage it myself.”
Samantha Kaye Harris · The Brag Bag Strategist
“She demystified complex topics and customized her insights to my students. She will help amplify your voice.”
Dr. Kortni Alston Lemon, PhD, MBA · Host, The Compassionate Newsroom
“Patient, detail-oriented, intuitive, analytical, and so much more. She researches the best solution for her clients and implements it.”
Melody Smith · Google Reviews
Other ways in

Start wherever feels right.

Free training
Why your emails land in spam.

If people aren’t hearing from you, it’s usually one of a few fixable things. This short training walks you through each one.

Watch the free training →
Every Tuesday
One thing to set up or fix.

A short email each Tuesday with one practical step for your marketing, in plain language, easy to read between clients.

Get the Tuesday email →
Done for you
Rather have it built for you?

I still take on a small number of done-for-you projects for practices and service businesses. Tell me what you need and we’ll see if it’s a fit.

Start a conversation →