Dr. Stephanie Dean, palms open and raised, holding the tools on one side and the know-how on the other

The tools and the know‑how.
Finally in one place.

The tools Website, email, booking, clients. One login.
The know-how Live every Monday. Courses. Me. One place to learn.

Your marketing tech, untangled.

See what’s inside $197 a month, ready on day one
As seen at:
AllBusiness Knowledge24, ServiceNow’s annual conference NAB iQ, from the National Association of Broadcasters BEA, the Broadcast Education Association
Sound Familiar?

It’s 9PM on Sunday and you are still figuring out that order form and email sequence you were supposed to finish last week.

  • You finish your last client of the day with nothing left for marketing.
  • You bought the newest app (or 6), and you feel a little stupid every time you log in.
  • You have half-built things everywhere and no idea if any of it is working.
  • You paid someone to set it up, and you still can’t tell what it’s doing.
  • You’re not sure whether leads are coming in, or where they’d even show up.
  • You email your list from Gmail. Nobody told you it needs an unsubscribe link and a mailing address to be legal.

If you nodded at any of those, you’re who I built this for. Nobody showed you the steps in an order that makes sense. That part I can help with.

Dr. Stephanie holding a tangled ball of charger cables, unimpressed Photo slot: you holding the tangle
Exhibit A.
A word from a recovering professor

You bought the tool. It didn’t fix it.

You bought the course about the tool. Also didn’t fix it.

You’re not bad at tech. You were sold two-thirds of a solution.

The math

Tool + Course=still you, still Sunday night

Tool + Course + someone to ask=done by Tuesday. Possibly Monday.

Email from Gary Bullock: That first session was fantastic. You brought together the bits and pieces of marketing and sales I've had to get from YouTube personalities, and put them into context, into scale and priority. I feel like today is day 1 of not tilting at windmills in my marketing efforts.
Gary, after his first session
“She even taught me how to manage it myself.”
Samantha Kaye Harris · The Brag Bag Strategist
Three things you get to stop doing. Starting now.
01

Stop trying to become a web designer. You have a business to run.

When you log in, the domain’s connected, the templates are loaded, and the automations are already humming. You didn’t have to google a thing.

02

Stop paying six companies to do one job.

One login. One bill. Your password manager can take a nap.

03

Stop troubleshooting alone at 9pm.

Write it down, bring it Monday. I’m live every week, and I already know why your form won’t submit. It’s the field settings. It’s always the field settings.

Dr. Stephanie with one hand on a stack of six laptops Photo slot: you and the stack of laptops
Six tools. One of you.

You’ve bought at least one of these before. Probably twice.

Squarespace sold you a tool. The course sold you know-how. The Facebook group sold you forty people who are also stuck. Each one from a different company, each one sure it was the whole answer.

CIRCLE 1 · A SOFTWARE COMPANY CIRCLE 2 · A COURSE CIRCLE 3 · USUALLY NOBODY Your tools Your know-how Someone who answers Touchstone Website, booking, email, texts. Automations. Social scheduling. Meeting rooms that take notes. Live Mondays. A library of courses. In an order that makes sense. Not a chatbot. Not a forum from 2019. Me. I’ve seen that error before. This little bit in the middle is the only place you get all three.

Still wondering why it never came together?

Because the person who sold you the tool didn’t teach it, and the person who taught it couldn’t log in and fix it. Here, it’s one person. Me. Same login.

One login. One teacher. One person to text when it breaks. $197 a month. Ready on day one.

It does all of it. It will not answer your emails for you. I checked.

Google review from Melody Smith: patient, detail-oriented, intuitive, analytical, and so much more. She researches the best solution for her clients and implements it.
Melody, on Google
What you don’t have to buy anymore

Ten jobs. One login. Less than half the price.

Job 01

Follow-up that runs while you’re with clients

The thank-you email after they book. The reminder the day before. The “haven’t seen you in a while.” The review request. All of it happens without you. This is the part that changes your week, so it’s first. We build your first three together.

You can stop payingZapierA tech VAWishful thinking
$30a month, plus the weekend you’d spend wiring it
Job 02

A website that says what you do

Your front door. Your domain connected and a template ready on day one. Swap in your words, or hand it to me and I’ll build it (that’s a separate project, not a surprise invoice).

You can stop payingSquarespaceWixWordPress + a guy
$39a month, back in your pocket
Job 03

A link people can book you from

With reminders, so they show up. Revolutionary.

You can stop payingCalendlyAcuity“What time works for you?”
$10 to $20a month
Job 04

Email that arrives

Newsletters and follow-ups, out of the spam folder and legal. The unsubscribe link is already there. You’re welcome.

You can stop payingMailchimpFlodeskGmail, BCC, fingers crossed
$20 to $40a month, more as your list grows
Job 05

Texts from a business number

Reminders and quick replies. Your personal cell retires from customer service.

You can stop payingSimpleTextingYour other phone
$39a month
Job 06

One list of everyone

Who’s a lead, who’s a client, who owes you, what you last said to them. The spreadsheet can go.

You can stop payingHoneyBookDubsadoA spreadsheet and your memory
$59a month
Job 07

A room to teach what you know

A course, a program, staff training. The room is ready whenever you are. No rush.

You can stop payingKajabiTeachableThinkific
$179a month, if you teach
Job 08

Instagram DMs that answer themselves

Someone comments “link” and the link shows up in their inbox. While you’re with a client. Or asleep.

You can stop payingManyChatCopy-pasting the same link forty times
$15a month, more as your list grows
Job 09

Meeting rooms that take their own notes

Your consult calls, your classes, your client check-ins, in a room with your name on it. It records, it transcribes, it writes the summary. New this week, and yes, I’m excited.

You can stop payingZoomOtter“Sorry, what did we decide?”
$17a month
Job 10

Being found on Google

Your SEO, managed in the same login as your website. See what people searched to find you and fix the pages that aren’t pulling their weight.

You can stop payingYoastSemrushAn SEO guy you’re afraid to email
$20a month, and up. Way up.
Their way $428 a month

Ten logins. Ten help centers. You, on a Sunday, trying to make them talk to each other.

Touchstone $197 a month

One login, ready on day one, and me every week, knowing exactly why your form won’t submit.

Yes. That one.
Every Monday, noon Central

Twenty minutes. One thing, start to finish. Live on YouTube. Free.

An automation. Your calendar. Why that email went to spam. You leave with it done, not with notes about doing it. Members stay for the next forty minutes and bring whatever broke.

Remind me on Mondays Missed one? Every Monday goes in the library the same afternoon.
MarTech Educator

Meet Dr. Stephanie Dean

  • PhDin computer-mediated communication
  • 20+ yearsof research and teaching
  • SpeakerServiceNow Knowledge24 and NAB

I’ve sat with a lot of people in front of a screen full of tabs, and the feeling is almost always the same: they’re good at their work, and the tech makes them feel like they aren’t.

My job is to make the tech easy. I spent years as a university professor in Sweden and the U.S., so I teach in plain language, one step at a time, and I don’t move on until it makes sense to you.

I built TouchstoneOS so you can see your whole business in one place and feel sure of what you’re doing.

Dr. Stephanie Dean outdoors in summer, smiling
The Touchstone Studio

This is what easy feels like.

Your marketing, set up in one login, with me beside you while you learn it. You get the software with your website hosted in it, a deep-dive class every month, office hours twice a month and a room full of people who understand. In three months you’ll send your own emails, follow up with every lead, schedule your social posts, and know whether leads are coming in.

$197 a month, with $50 off every month for military, veterans, military spouses and educators.

Two ways in. Two people who took them.

One hired me to build it. One learned it from me. Both are teaching now.

Jess Baldenhoffer, Mother Nurture Coaching, on Fearless Podcasting Academy
“Dr. Dean not only demystified complex topics but customized her insights to meet the unique needs of my students.”
Full review from Dr. Kortni Alston-Lemon about Dr. Stephanie's podcasting workshops at Gardner-Webb University.
Dr. Kortni Alston-Lemon · Host, The Compassionate Newsroom. Full review above; click to enlarge.
inCollege Consulting, on the course I built for them
Other ways in

Start wherever feels right.

Free training
Why your emails land in spam.

If people aren’t hearing from you, it’s usually one of a few fixable things. This short training walks you through each one.

Watch the free training →
Every Tuesday
One thing to set up or fix.

A short email each Tuesday with one practical step for your marketing, in plain language, easy to read between clients.

Get the Tuesday email →
Done for you
Rather have it built for you?

I still take on a small number of done-for-you projects for practices and service businesses. Tell me what you need and we’ll see if it’s a fit.

Start a conversation →