Everyone says use AI.
And everyone else says it’s killing your credibility.
A hero standing tall, drawn from the words that were thrown at her
Both &
You never had to choose. It’s not either/or.
Use the power of the technology, and keep the human in your message.
That’s a skill. And I can teach you.
TouchstoneOS
scroll
skip to the end →

Friday, you tell yourself this is the weekend you finally fix the email that keeps landing in spam and build the funnel you sketched months ago.

Monday, you're back in meetings, the tabs are still open, and none of it moved.

But doing it alone at nine at night was never the plan.

A note from me

I keep seeing the same thing happen when someone sets out to run their own marketing. Capable people, doing real work, frozen in place. There is always a new tool you are behind on, a new tactic you should already be using. And now AI has split the noise in two: one half of the internet says use it or fall behind, the other half says it is ruining everything. That golden thread of conflicting advice follows you everywhere, pulling a little tighter each time you sit down to figure it out. So the work waits, and your marketing stays exactly where it has always been: on your shoulders, in your evenings, and you start Monday feeling frustrated...again.

I built TouchstoneOS to show you that technology, trust, and integrity can coexist.

Dr. Stephanie Dean

The Touchstone Studio

You do not have to figure it out alone anymore.

The Touchstone Studio is a monthly membership where coaches, consultants, and small business owners learn to run their own marketing tech, AI included, without losing the voice their clients trust.

You learn it live, one piece at a time.

Every month we open the tools and build a real part of your marketing together: an email sequence, a funnel, a website, an automation that keeps working while you are with clients.

You leave each call with something running that was not running before, built inside the platform that will actually run your business, set up in your brand, and yours for as long as you are a member.

Join the Studio · $197/month
What you get

Here's what's inside.

Not a course you buy once and abandon. A room you show up to, with the work already half built when you arrive.

01
A new live class, every month.

Every month I teach one piece of your marketing and we build it together, live. You leave the call with it working, not with homework. Each class joins a library that grows the longer you stay, so you are always moving forward.

02
Automations running on day one.

You never start from a blank screen. The day you join, your core nurture sequences and website templates are already set up, waiting for you to make them yours. Real marketing, running before you have learned a thing.

03
Monthly office hours.

A live call where you bring whatever you are stuck on and we solve it together, on the spot. No question too small, no screen you cannot share. You are never stuck alone again.

04
People in it with you.

A growing room of coaches, consultants, and small business owners and operators building calm, honest marketing beside you. Ask anything, show your work, borrow what is already working for someone else. No hype, no revenue screenshots, only people who get it.

One membership

What your $197 includes.

The training, the software, and the room. Three things that usually come as three subscriptions, on three separate invoices, with nobody there to teach you how to use them. Here, they are one membership, in one place.

See the whole price
The method

The TouchstoneOS™ Method.

Why a method, not a pile of tactics

Most advice hands you tactics with no order, none of them connecting, none of them sounding like you. The TouchstoneOS™ Method is the order that makes them add up. Voice first, because everything after it either sounds like you or gives you away. Then Delivery so it lands, Reach so you are everywhere your calendar cannot be, Systems so it runs without you, and Stamina so it stays yours as it grows.

A system you own, not a stack of tactics you rent.
01
Voice
Sound like yourself, on purpose.
  • Your message, in your words
  • The voice print
  • Website copy that sounds like you
02
Delivery
Make sure it lands, and it is still you.
  • Deliverability without the panic
  • Does it convert
  • The voice check
03
Reach
Be in more places than your calendar allows.
  • Podcast, start to published
  • YouTube for people who hate filming
  • Social without the treadmill
  • The Instagram automation
04
Systems
Wire it together so it runs without you.
  • Funnels you understand
  • Nurture sequences
  • Your CRM, set up once
  • Automations that hold
05
Stamina
Keep it yours as it grows.
  • Claude for the ADHD entrepreneur
  • Consistency without burnout
  • Reviewing what the machine wrote

Your software, included.

Your membership comes with the Touchstone platform: your CRM, email, funnels, and courses in one place, set up in your brand. It is included for as long as you are a member, and everything you learn in the classes runs right here.

Prefer to bring your own tools? That works too, and I'll point you to the platform we build on so you can set it up yourself.

In your account
CRM and contacts Yours
Email and sequences Set up
Funnels and websites Templated
Calendars and booking Live
Courses and library Included

Set up in your brand before your first class. Your list and your data are always yours.

The TouchstoneOS platform

Your account. Your contacts. Your funnels. Included.

Live this month: Claude for the ADHD Entrepreneur.

One live class a month, taught by me, added to the library afterward. Come with your own work in front of you.

Join the Studio

Is this membership right for you?

This will fit if
  • Your name is the business, and people buy because they trust you.
  • You would rather build a system you understand than rent one you do not.
  • Your marketing currently runs on your evenings and your guilt.
  • You want AI in the room, doing the heavy lifting, not doing the talking.
It will not fit if
  • You want it fully done for you. That exists, it costs more, and it lives elsewhere.
  • You want volume tricks, mass DMs, or anything that works by wearing people down.
  • You want marketing that happens with zero involvement from you.

If that first list sounds like your week, you are exactly who I built this for.

&

$197 a month.
That is the whole membership.

Same every month. The classes, the library, the software, the room. Cancel anytime from your own account. No tiers, no countdown, no contract.

Join the Studio
$197
per month
  • A new live class every month, and the whole library
  • Your automations and templates set up on day one
  • Monthly office hours with your real work on screen
  • The room: coaches and consultants building alongside you
  • The Touchstone platform, in your brand, while you are a member
Dr. Stephanie Dean

Meet Dr. Stephanie Dean

MarTech Educator · PhD

I have spent twenty years on a single question: how do people come to trust each other through a screen? My field is the Digital Humanities, the study of the human inside the digital, and my PhD is in Computer-Mediated Communication, how connection forms and how the systems in the middle shape it.

It was never a quiet academic question. It has been evolving all along, as we learned to express ourselves online, as we found and fostered community there, as the digital became a form of expression all its own. AI is only the latest turn, and the sharpest one yet, because now the machine can write in your voice, and whether it still sounds like you has become everyone's question at once.

When you're ready, I'll show you how to answer it in a voice that still sounds like you. And if you'd rather we build it together, I'm right here for that too. Either way, the goal is the same: that the next person who finds you online reaches out and says, "I felt like I already knew you."

Two decades of building for people whose livelihood depends on being trusted before the first conversation. The Studio is that work, taught instead of done for you.

In their words

Don't just take my word for it.

Featured
Dr. Shanti M. Pepper on working with Stephanie
Dr. Shanti M. Pepper · The Whole Therapist Voice work
She honored my vision, understood my why, and elevated it beyond what I imagined. After three months of frustration with another designer, she delivered a stunning, fully functional site in seven days. She even taught me how to manage it myself.
Samantha Kaye Harris
The Brag Bag Strategist · from LinkedIn
She demystified complex topics and customized her insights to my students. She will help amplify your voice.
Dr. Kortni Alston Lemon, PhD, MBA
Host, The Compassionate Newsroom
Patient, detail-oriented, intuitive, analytical, and so much more. She researches the best solution for her clients and implements it. I am so lucky to be her client.
Melody Smith
from Google Reviews

FAQ

A few hours a month if you follow the live class, less if you are working one part at a time. Every lesson ends with the thing built, not with homework.

No. The whole method is taught in plain language, inside the software, one screen at a time. If you can run your business, you can run this.

Yes. The Touchstone platform is set up in your brand and included for as long as you are a member. If you would rather use your own tools, you can, and I will point you to the platform we build on.

Then this is the one that replaces the guessing. You keep the tools you like, and you learn what each one is actually for, so you can cancel the rest.

Your platform account and your starting courses are open immediately. A guided walkthrough takes you through putting your brand in, step by step, so it is yours from the first day, and the current live class is already on your calendar.

Yes, from inside your own account, in a couple of clicks. No call, no retention offer, no waiting for a reply from me.

You don't have to choose.

Not between drowning and selling out. Not between the tech and the trust you have built. You can run your own marketing and still sound like you, and it is a skill you can learn. Come build your marketing with us.

Join the Studio · $197/month
The Both And figure, standing