Black Friday is 28 days out. Will your emails even land?
Gmail and Yahoo now push mail from unverified domains into spam, or turn it away entirely. Plenty of small business owners are missing a setting that verifies them, and nobody ever told them it existed. Your biggest emails of the year are coming. Let's make sure people actually see them.
Replay and setup pack included. You never share your screen or your login.
The timing is tighter than it looks.
DNS changes can take up to 48 hours to settle. Inbox providers learn to trust a domain by watching how its mail behaves over time. If you fix your settings the week of Black Friday, you're sending your most important emails of the year before any of that has a chance to work.
You wrote a good email. Nobody saw it.
You send the newsletter and the open rate drops a little more than last month. A client mentions your email was in their spam folder, again. You start to wonder whether your list just doesn't care anymore.
Most of the time the writing is fine. Your domain is missing a few settings that prove your mail is really from you. Since 2024, Gmail and Yahoo have required them from businesses that email customers. Without them your mail looks unverified, and unverified mail is the first thing a spam filter removes.
You can fix this in an afternoon once someone shows you where everything lives.
I fix mine on screen. You follow along on yours.
- The four settings, in plain English. What they are, what they do and how to tell if yours are missing.
- Watch me fix them. Google Workspace, Microsoft 365 and GoDaddy, step by step, on the actual screens you'll use.
- Prove it worked. A two-minute test so you stop guessing.
- Send your holiday emails without undoing it. The sending habits that keep you in the inbox when you email more than usual.
- Your questions. I stay until they're answered. Use the private chat if you'd rather not ask out loud.
Nobody shares a screen or a login. Follow along live, or do yours later with the replay and the pack.
The live workshop
Tuesday, November 17 at noon Central. 90 minutes. Bring your questions.
The replay
Can't make it live? You get the full recording to work through on your own time.
The Inbox Ready Pack
Setup cards for your email provider, a test checklist and the slides, so you never rewatch to find one step.
Fix it now, or find out in January.
Fix it on the 17th
- Your Black Friday and holiday emails go out verified.
- You walk into 2027 with an email setup you understand.
- Ninety minutes and $47.
Wait until January
- Your biggest sends of the year go out from a domain Gmail doesn't trust.
- You still don't know which of your emails reached anyone.
- The problem is the same, and the holiday sales are already gone.
Hi, I'm Dr. Stephanie Dean.
I build email and marketing systems for service businesses. My PhD is in computer-mediated communication, which means I've spent my career studying how people come to trust a message on a screen.
When I ran my own domain through my Inbox Health Check, one of these settings was missing. It took me ten minutes to fix. I'll show you exactly how, along with everything else.
Featured in AllBusiness · Presented at ServiceNow and NAB
$47
- 90-minute live workshop
- The full replay
- The Inbox Ready Pack: provider setup cards, test checklist and slides
Come, follow along, and if you don't leave knowing exactly what to fix, email me within 7 days for a full refund.
Before you sign up
I'm not technical. Will I be lost?
No. Everything is in plain English and I show every click. If you can log in to the place you bought your domain, you can do this.
I can't make it at noon on the 17th.
You get the replay and the pack either way. Work through it on your own time, as long as it's before your holiday emails go out.
Will I have to share my screen or my login?
Never. I work on my own screen. You follow along privately and ask questions in the private chat.
What if I change something and break my email?
I'll show you how to screenshot your current settings first, so you can always put things back. If you'd rather I handle it with you, there's a private session option after checkout.
I'm not sure I even have a problem.
Run the free Inbox Health Check. It takes ten seconds and shows you which settings you have.