Alabama Real Estate Social Media Captions
One compliance violation could cost you thousands in fines
and damage your reputation.
These 30 pre-approved captions let you post confidently while your competitors play compliance roulette.
The Personality Punch-Up Guide
Compliance doesn't have to be boring. It just has to be... compliant. Here's how to add your actual personality without getting fined. Because the goal is to sound like a human, not a legal document.
The Rules of Personality (That Won't Get You Sued)
✅ You CAN:
- Use humor about the PROCESS (house hunting is stressful, moving is chaos)
- Show authentic emotion (excitement, gratitude, empathy)
- Reference pop culture, local events, or relatable moments
- Be conversational and break grammar rules (yeah, really)
- Add sensory details about properties
❌ You CANNOT:
- Make jokes about protected classes or neighborhoods
- Use subjective claims without proof
- Imply preferences for certain buyer types
- Skip required disclosures for "flow"
- Use someone else's content without permission
5 Personality Punch-Up Formulas
Formula 1: The Relatability Hook
Start with something everyone feels, then deliver value
"First-time buyers: Did you know about [local program]? [Agent] | [Brokerage]. Equal Housing Opportunity."
"Real talk: Buying your first home in Alabama feels like learning a new language. Good news—I'm fluent in 'What Does That Even Mean' and I can translate. Starting with: [local program you've probably never heard of but definitely should know about]. No obligation consultation. [Agent] | [Brokerage]. Equal Housing Opportunity."
Formula 2: The "Let's Be Honest" Moment
Say what everyone's thinking but no one's saying
"Thinking of selling? Staging can impact buyer perception. [Agent], [Brokerage]."
"Staging tip nobody tells you: Yes, you have to hide your collection of decorative spoons. I don't make the rules. But I DO know what buyers actually notice—and what makes them pull out their checkbooks. Let's talk strategy for your [City] home. [Agent] | [Brokerage]."
Formula 3: The Unexpected Detail
Add ONE specific, human detail that makes it memorable
"Open House [Date/Time] | [Address]. Hosted by [Agent], [Brokerage]. All are welcome."
"Open House Sunday 2-4! I'll have fresh cookies, zero pressure, and answers to questions like 'Wait, do I have to buy the chandelier too?' (Spoiler: Usually yes.) [Address, City]. All are welcome—bring your pickiest friend. [Agent] | [Brokerage]. Equal Housing Opportunity."
Formula 4: The Permission Slip
Give people permission to feel what they're already feeling
"SOLD in [City]! Congratulations to my clients. [Agent] | [Brokerage]. Equal Housing Opportunity."
"SOLD! To the buyers who saw 47 houses and almost gave up (but didn't). To the sellers who stress-cleaned before every showing. You all made it. This is what perseverance looks like. [Agent] | [Brokerage]. Equal Housing Opportunity."
Formula 5: The "You're Not Crazy" Validation
Normalize their fears/questions
"FAQ: What's the difference between pre-qualified and pre-approved? [Agent] | [Brokerage]."
"FAQ: 'What's the difference between pre-qualified and pre-approved and why does everyone act like I should already know?' Great question. [Brief answer]. Honestly, half of real estate is just learning words you've never needed before. I'm here for all of it. [Agent] | [Brokerage]. DM me your 'dumb' questions (they're not)."
The Personality Checklist
Before you post, ask:
If you check all 5 boxes, post it.
The Bottom Line:
Compliance keeps you legal. Personality keeps you memorable. Do both, and you'll be the agent people actually want to work with—not just the one they stumbled across.
Now go make those captions sound like you.
Want This Done FOR You?
TouchstoneOS automates your compliant content creation, personality infusion, and scheduling—so you can focus on closing deals.
Created by Dr. Stephanie Dean | TouchstoneOS
Rooted in research. Designed to be seen.